Copywriting takes years to learn how to do well, and that fact is exactly why so many non-writers involved with a web business have such a hard time.
There’s nothing that can replace a good practice session when it comes to improving your overall copywriting skills. The more you practice, the better result you will get with your copy. There are mechanical aspects to copy, but you do need to be able to express your self in a clear and easy to understand manner. One way to get some practice in is to just write articles for your site, and then ask someone you trust to review them. Practicing and learning how to write better cannot be ignored, and there is no other way to improve.
Before you attempt any piece of copy, even if it is something short, always put your thoughts down in outline form and refine it before starting the first draft. Bear in mind there is much more to effective copy, but the outline will be a plus if you are new. But before you can do this, it is necessary to learn the components that comprise good copy and sales letters. The most effective writing of any kind will be very clearly written, have organization and make sense. If you want to make things even more simple, you should try to create a more specific outline instead of a broad one. One thing you will also definitely need to do is be able to research the topic you will be writing about.
Imagine that if you do not know what you want from people, then your copy will be rambling and terribly unorganized. If it helps, make an outline based on this and then write to that until you are happy with it. Can you succinctly state on paper what you are trying to achieve? Until you’re sure of this, it’ll be difficult to create a good copy. Quite simply, your copy needs to reflect all your planning and solid research so it can convert as highly as possible. People really can get easily confused when they are reading online, and it is your job to prevent that from happening.
The best thing to do first is find a really good source of copywriting information, and there really are just a few places on the net for that.
I have found loads of informaion on Michael Rasmussen that can really help.